When (and when not) to use placeholder text
Lorem Ipsum is a typesetter’s friend, not a UX designer’s friend. Use it during early visual exploration and component-state design when content isn’t ready yet. Then swap it out for real content as soon as possible — placeholder copy hides three things:
- Real length variance: real titles are sometimes 4 words and sometimes 14. Lorem Ipsum is uniform.
- Real-world edge cases: long words, special characters, mid-sentence punctuation, abbreviations.
- Reviewer focus: stakeholders fixate on copy that reads like English. Garbled Latin is the feature.
A practical rule
Lorem Ipsum during the wireframe phase. Realistic placeholder content (real-looking copy, fake names from a generator) during high-fidelity design. Real content before development.
Use cases
- Component design: stress-test a card component with realistic word counts.
- Copy length variance: paste Lorem Ipsum at varying lengths to see how a layout breaks at the extremes.
- Empty states: design what an empty list looks like before populating it with real items.